About Us

Who We Are

The Not Your Enemy Brand was created as a reaction to the unjust murders of black people in America.

Two Temple Alum; Shannon Reynolds and Jared L. White have teamed up to help raise money, awareness & spark conversations surrounding the racial and social injustices against the black community. Through the Not Your Enemy clothing line and the Not Your Enemy Speak Out Sessions Podcast, Jared and Shannon have created a platform that celebrates and advocates for black lives.

The Not Your Enemy Collection consists of bold designs that challenge social injustice and stylistically proclaims All Black Lives Matter.

A portion of profits from the Not Your Enemy Collection will be donated to the below organization(s) in efforts to combat inequality.

It is time to step out, step in, and step up.


Jared L. White is an entrepreneur from Brooklyn, New York. He is a Temple University Alum with a Bachelor of Business Administration in Marketing from the Fox School of Business. He is the Owner and Operator of TimK Unlimited LLC as well as the Co-Owner of the Not Your Enemy Brand.



Shannon Reynolds is an entrepreneur from Connecticut. She is a Temple University Alum with a Bachelor of Arts in Broadcasting, Telecommunications, and Mass Media and a Masters in Social Media and Content Management from Quinnipiac University. Shannon has 10 years of professional experience in interactive media and content management. She is the owner and operator of Visionary Creative Concepts and Branding LLC and the Co-Owner of The Not Your Enemy Brand. 


Giving Back: Selected Organization(s)


The Boris Lawrence Henson Foundation

The Boris Lawrence Henson Foundation’s vision is to eradicate the stigma around mental health issues in the African-American community. By providing support and bringing awareness to mental health issues that plague the African-American Community.. 





LIFE Camp, Inc.

The goal of LIFE Camp, Inc. is to reduce violence in the community by promoting peaceful actions as a formula to create a better, happier society. LIFE Camp provides youth and families that have been impacted by violence the valuable tools they need to stay in school and out of the criminal justice system.